Southwest Michigan is seeing growth in new home construction, existing home sales and renovations including a surge in home gardening & landscaping. Our Lake Michigan and its terrain offers amazing opportunities in leisure activities such as farm markets, golf, sailing, kayaking, canoeing, paddle boarding, art galleries, wine and microbrew tours and more. 

Who Attends
-94% are homeowners
-30% Household income of $25K-$50K
-49% Household Income of $51K-$150K
-Visitors attend with projects in mind!

Businesses Who Exhibit
Building & Rebuilding                        Kitchens & Bathrooms
Technology for the Home                   Interior Design & Decorating
Furnishings & Accessories                   Green Living
Outdoor Living                                  Shopping & Lifestyle
Financial & Professional Services        Sports & Outdoor Activities

2025 Exhibitors can download the 2025 Exhibitor Contract and show information below. Your contract and full payment are due in order to fully reserve your booth. Most of the information you need can be found by clicking on the links provided here. If you have other questions, please email the show office atinfo@hbaswmi.com or call 269-473-5035. 

Lodging & Restaurant Info

We have Bronze, SIlver & Gold Sponsorships still available. Sponsorships offer higher visibility through our show marketing before and at the show.  Cash & in-kind donations accepted.  Contact the show office @ info@hbaswmi.com for more information about exhibiting & sponsorships.